We all know that the e-commerce industry is changing rapidly. You will agree to the fact that demands of the customers are ever changing. We need to stay relevant and competitive. As a small business owner, you must invest in e-commerce capabilities and adjust according to the latest trends. In this blog, we have mentioned some ways you can leverage e-commerce trends to grow your online business.
Voice Search
Voice assistants have come a long way and their popularity is increasing day by day. It will directly influence search results and shopping outcomes. You must remain cognizant with changes to increase future sales.
Embrace social commerce
We all know that social commerce is on peak these days. Small businesses have started leveraging Instagram and Facebook to create a memorable shopping experience. Buyers purchase items after seeing influencers leveraging products on social media platforms. You can use video marketing, live streaming and collaborate with influencers to captivate your audience.
Subscription Models
It has been seen that most of the customers are increasingly used to the convenience of online shopping. You can leverage subscription models. It is a practical solution to fulfil customers’ recurring expenses. About 70% of business leaders say that the subscription model plays a vital role in the future of eCommerce growth.
Flexible Payment Options
You may lose potential customers in case you do not provide flexible payment options. Try to provide popular and alternative payment options. It will assist you to stay ahead in the future of e-commerce trends. Some companies let their customers pay in installments without any interest. You need to add these payment options on the checkout page.
Conversion Rate Optimization
If you’re running an online portal, it is necessary to check if you’re converting traffic into purchasing customers. You need to understand that conversions are not just about online sales and signups. It includes customers adding products to their wishlist or cart. So, you must strategize your eCommerce developments and optimize every customer touchpoint. Integrating CRO tools into your eCommerce site is a smart move. You can use tools like Hotjar and Glassbox for qualitative data analysis.
Marketing Automation
You can use marketing automation to automate routine marketing tasks like running ads, outreach and follow up emails. We all know that we cannot rely on generic messages. You need to gather customer data to create personalized messages. It will result in improved customer engagement and increased conversion rates.
Fast and Free Delivery Options
It is true everyone is excited about receiving products as soon as possible. As per reports, about 62% customers expect free delivery orders should arrive within three business days. In addition, free delivery is the latest e-commerce trend business owners are leveraging. You need to understand that speed and costs will continue to influence the future of e-commerce. In case you cannot afford fast deliveries, you can pursue free shipping for your online store.
Zero-Party Data
As per reports, 86% of customers care about data privacy. They demand for transparency and control over how businesses use their data. It is an important feature that lets customers opt out for data tracking for affiliate marketing. You can use many methods to collect zero-party data for example quizzes, polls and registration.
Sustainable Online Shopping
Sustainability is a growing concern for many customers. Green commerce is the latest online shopping trend. Packaging is a major field of interest. It is about how orders are packed and delivered. Most of the consumers look for a greener shopping experience. As a small business owner, you can adapt to this large-scale shift with respect to shifts in customer behavior.
Headless Commerce
Headless Commerce is a next-generation e-commerce trend. It decouples frontend and backend. With APIs, headless commerce can deliver content to any frontend framework. It unifies all shopping experiences and increases flexibility. You can use headless commerce to incorporate new eCommerce sales channels.
Conclusion
You can follow all these e-commerce trends to keep up with the evolving customer expectations. It will assist you to provide a richer shopping experience to your customers. Some of the trends may only apply to specific business models. You need to understand the ins and outs of your business to make informed decisions. If you want to leverage these trends in your online store, you can hire an e-commerce app development company. We hope this article provides you with complete know-how about future e-commerce trends. Feel free to ask any questions and mention your thoughts about the latest transformation in the e-commerce industry in the comments section below.