KidZania Mumbai launches An All-New activity in association with ActivKids Immuno Boosters

Mumbai, 20th September 2018: On the occasion of completing 5 years, KidZania Mumbai, the Global Indoor Theme Park has partnered with industry leader, Cipla Health Limited for their “Wall Climbing” activity. The all-new role-playing activity will be inaugurated at KidZania Mumbai on 22nd September 2018.

KidZania Mumbai has worked closely with with Cipla Health Limited to create a nutrition wall at the establishment to highlight the nutritional value among parents and kids. Along the lines of KidZania’s philosophy of fun in learning, this activity involves climbing a wall and crossing hurdles to complete the Cipla-Immuno challenge. On their way to the top, children will learn about the different vitamins and their benefits.

With a promise of “Caring for Life”, Cipla Health and Immuno Boosters aims to inculcate healthy eating habits in children at an early age. The immunity wall climbing activity is a perfect blend of not only educating children about nutrition but also increasing the recall of Immuno Boosters amongst them.

Speaking about the new launch, Ms. Sona Mazumdar, Chief Partnership Officer at KidZania India said, “With the convergence of entertainment and education, KidZani­­­a, an Edutainment Global Theme Park stands to provide a unique and immersive experience where learning meets fun. We are always seeking to partner with brands—both local and international—that can help us deliver this proposition. Our partnership with Cipla Heath Limited will provide our visitors a stronger platform to reiterate the importance of nutrition and active lifestyle.”



Commenting on their new partnership, Mr. Ketan Mohile, Category Director, at Cipla Health Limited said, “Immuno Boosters by Cipla Health is proud to partner with KidZania to create a one- -of-a-kind learning and engaging experience. Through the Immuno House, Kids will not only challenge themselves and participate in the exciting wall climbing activity, but also learn the importance of good nutrition and immunity in their daily life. Through this partnership, we have created a unique program to strengthen our connect with both Kids and Parents alike. We want everyone to go back from KidZania having enjoyed their visit to Immuno House and having learnt new ways to improve their immunity!

Cipla Health Limited targets young ones who are driven by aspirations and passion to learn, simultaneously focus on living a healthy lifestyle.

About KidZania India:

KidZania is a safe, unique, and interactive indoor theme park that empowers inspires & educates kids through real-life role-playing activities.

Built like a city, it is complete with paved roads, battery operated cars, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.

The realism of the role-play helps children learn about different careers, work and know how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child.

KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities. KidZania is globally present across 24 cities in 19 countries, including multiple locations in America, Europe, Japan, Korea, Middle East and Asia.  KidZania is operational in India at Mumbai since Sep 2013 and Delhi NCR (Noida) since May 2016.

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About Cipla ActivKids Immuno Boosters:

ActivKids Immuno Boosters is a nutrition supplement for kids in an exciting choco-bite format. It has essential 11 immunity building nutrients, which help provide kids with up to 100% recommended daily allowance of key immunity nutrients.

Due to its unique format, it is loved by kids and recommended by pediatricians. It has been made keeping specific nutrient requirement for different age group viz. 2+ – 3 Years, 4-6 Years and 7+ years.

The product benefit is in line with the Cipla Health promise of “Improving Life, one at a time” and starting to build immunity early.