KidZania, the Global Family Entertainment & Learning center, has partnered with Kinder Joy, a leading chocolate confectionery brand, and launched “Kinder Joy Treat Factory” at KidZania Mumbai.
This Kinder Joy Treat Factory, in KidZania’s mini city, aims to provide children aged 4 to 16 an exciting experience and an opportunity to learn about the manufacturing of their own Kinder Joy.
Kinder Joy, a product of Ferrero India is part of the Global Ferrero Group, the third largest manufacturer of chocolate and confectionary products in the world. Kinder Joy has been one of the loved brands among children in India for over a decade. The brand strives to bring the best offering with both the food and the toys that it offers.
Speaking on this association, Mr. Sanjeev Kumar, Director & CEO – KidZania India, said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. We are delighted to extend the Kinder Joy Treat Factory establishment for our KidZania Mumbai visitors after the successful launch at our KidZania NCR facility. This activity will empower children to better understand and learn about the process of chocolate making from ingredients, nutrition analysis, excellence in Quality, to packaging.”
Commenting on the new launch of the “Kinder Joy Treat Factory” attraction, Ms. Anita Dewan, Regional Category Head, Kinder Brands, Ferrero India said: “Kinder believes that a happy child today will be a better adult tomorrow. Driven by this belief, Kinder brand has been leading happy growth of children for over 50 years. Its unique portfolio of products addresses the universal need – making products that are a pure moment of joy and complicity between the mother and the kid by creating something tasteful for the kids, yet makes the mother feel reassured. With carefully selected raw ingredients, more milk, no colorings, no preservatives Kinder products provide unique experiences with a heart to deliver moments of joy between parents and children.
The association with KidZania is an endeavour based on the same philosophy – by making learning fun for the kids. At the Kinder Joy Treat Factory, kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing.
Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we hope we will continue to bring daily moments of joy for more children and their families.”
About KidZania India:
KidZania is an interactive family entertainment & learning center that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of Entertainment, an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment.
Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.
The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioral skills and values in a child.
KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities.
‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.
KidZania is globally present across 26 cities in 20 countries, including multiple locations in Americas, Europe, Japan, Korea, Middle East and Asia. KidZania is operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.
For more details visit: www.kidzania.in